MINDSCREEN PRIVATE LIMITED
No: 4, Kanniamman Koil Street, Dr. Ranga Road,
Mylapore, Chennai – 600 004
Ph: +91 044 4210 8682
Mobile: +91 9841612595
E-mail: mindscreen@mindscreen.co.in
Web: www.mindscreen.co.in
ARRI ALEXA is the first high-end digital camera that looks and feels like a film camera, not a motion picture camera that acts like a video or still camera, nor a still camera that also shoots motion. “ALEXA does for digital filmmaking what previous generations of ARRIFLEX analog film cameras did to revolutionize production: lighter, smaller, faster, handheld. ARRI ALEXA clearly demonstrates the thoughtful path taken by a long established motion picture camera manufacturer into brave new hybrid film and digital worlds. ‘Missing link’ may be a popular evolutionary term, but there’s little missing in this exciting new digital motion picture camera as we evolve from film to files.
Flexibility, Power and Economy.
ALEXA is a compact, lightweight and affordable digital camera system that is redefining the limits of digital motion picture capture with ultrafast workflows and image quality akin to 35 mm film. From major motion pictures and high end dramas to commercials, music promos and mainstream television, ALEXA suits a wide variety of applications and budgets.
More than just a camera, ALEXA represents an entire image pipeline. By combining proprietary ARRI technology with ubiquitous, best-of-class tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built. With the ALEXA Plus upgrade the system now incorporates built-in wireless remote control, the ARRI Lens Data System (LDS), additional outputs, lens synchronization for 3D and integrated motion sensors.
ALEXA produces images that have the organic look and feel of film, delivering incredible production value at an affordable cost. The use of 35 mm PL mount lenses allows cinematographers to manipulate focus and depth of field to create the kind of rich and spellbinding pictures that audiences associate with cinematic storytelling
ALEXA is portable and well balanced, so it can be comfortably operated handheld or on a Steadicam rig for extended periods, even when mounted with additional accessories such as monitors or lights.
Sophisticated high speed electronics allow ALEXA to record Apple ProRes 4444, 422 (HQ), 422, 422 (LT) and 422 (Proxy) as Apple QuickTime files with audio onto 32 GB cards that slot directly into both the camera and computers such as Apple’s MacBook Pro.
Shoot > Edit > Simple
Recording HD images in such an internationally widespread format is at the core of the Shoot > Edit concept and allows footage from ALEXA to be transferred directly into the editing software in full resolution, faster than real time. To begin editing, the memory card simply needs to be removed from the camera and plugged into a laptop. It couldn’t be easier
Shoot > Edit: straight on-line workflow
The high performance of the Apple ProRes codecs gives productions utilizing an HD workflow the freedom to transfer final quality images from the camera into post without even leaving the set. Recording in the exact format used by Apple Final Cut Pro removes the hassle of transcoding and takes full advantage of the speed and power of the editing software; there is no waiting for ingestion; no file conversion; no rendering and no confusion. This is the fastest and simplest method of increasing production efficiency through tapeless, file-based recording. Productions that choose the highest possible image quality by recording uncompressed HD or ARRIRAW for an off-line/on-line workflow still benefit from the efficiencies of Shoot > Edit. The Apple QuickTime off-line editing files, which carry the same images, audio and time code as the on-line HD or ARRIRAW material, are created directly in the camera. This makes them instantly available and removes the time-consuming extra steps of generating and ingesting an off-line copy, while ensuring complete congruency between off-line and on-line material.
